An app that put London's most prestigious developments in the hands of a global audience

London's prime residential market has always sold on experience. The private viewing, the scale model, the brochure handed over in a marble lobby. But the audience was changing.

A younger, more global buyer base didn't want to leaf through print. They expected to explore a property the way they explore everything else. On their phone, on their terms, in their own language.

Berkeley Group saw this shift early. Across a broader relationship spanning multiple developments, 9 Millbank became the flagship project. A luxury residential landmark on the Thames where the ambition was to move beyond print entirely and give their global sales teams a tool that felt as premium as the address itself.

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The app was designed from the ground up to work across languages and cultures. Full Mandarin and Arabic support, not as an afterthought or a translation layer, but baked into the interface, the layout, and the way content was structured. A right-to-left Arabic experience that felt as natural as the English one. Because a multilingual product and a translated brochure are very different things.

3D walkthroughs, interactive floor plans, and a visual language that matched what Berkeley's clients expect. No printed decks. No outdated PDFs. One product, multiple markets, always up to date.

The app replaced print as Berkeley's primary sales tool for 9 Millbank across their international markets. Sales teams in London, the Middle East, and Asia had the full development in their pocket. A younger, digitally native buyer base could explore the property the way they expected to. And Berkeley had a model they could repeat across future developments, not just a one-off project.